Friday 26 June 2015

LT Video Faves - Sweat the small stuff

TED Talks have a reputation worldwide for being the Rolls Royce of business intelligence in a bite-size video format and Rory Sutherland's "Sweat the small stuff" leads that mantle on the attention to detail front. 
 "It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioural economics and hilarious examples"   
Ted Talks blurb