The Independent Hotelier Mindset

Most independent hoteliers will only engage in marketing and consultancy expenditure if it can be directly and instantly attributed to a room sale

The majority of hoteliers want - rightly or wrongly - cold, hard results, right here, right now. No time for things to bed in, generally speaking they deal in short, rather than long terms.

Some might say this is the way of the world, but I firmly believe instant gratification in business is far more pronounced in the independent accommodation sector.