TED Talks have a reputation worldwide for being the Rolls Royce of business intelligence in a bite-size video format and Rory Sutherland's "Sweat the small stuff" leads that mantle on the attention to detail front.
"It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioural economics and hilarious examples"
You're not meant to take those Alex ;-) RT @alexd1992 Just look how cute these salt & pepper pots are! #notpinched pic.twitter.com/Z3FWCtT3Jc— Virgin Atlantic (@VirginAtlantic) September 20, 2013
"Business and government suffers from a kind of physics envy. It wants the world to be the kind of place where the input and change are proportionate. It's a kind of mechanistic world that we'd all love to live in where, effectively, it sits very nicely on spreadsheets, everything is numerically expressible, and the amount you spend on something is proportionate to the scale of your success.
"What's our success formula ? It's attention to infinite detail, the little things, the little, minor, picky points that others just don't want to take the time, money or effort to do."