Market Mentality: Blackpool Hotels

With the fifth anniversary of Little Touches ® approaching in March 2019, we thought it only fitting to take the time to reflect on our experience working in the Blackpool hospitality market. We've met a lot of different people, running businesses of all shapes and sizes and believe it important to identify and lay bare the common threads encountered along the way. 

By no means is this an attempt at us venting frustrations on our part, it is an honest assessment of our experience building a business in Blackpool.  

The Independent Hotelier Mindset

Most independent hoteliers will only engage in marketing and consultancy expenditure if it can be directly and instantly attributed to a room sale

The majority of hoteliers want - rightly or wrongly - cold, hard results, right here, right now. No time for things to bed in, generally speaking they deal in short, rather than long terms.

Some might say this is the way of the world, but I firmly believe instant gratification in business is far more pronounced in the independent accommodation sector.