Sunday 13 April 2014

LT Video Faves - Disney's Water Art

Featured as part of our website's LT Video Faves section, this short clip illustrates how Custodial Cast Members at Walt Disney World's Magic Kingdom theme park use the tools of their trade, i.e. brush and pan, in conjunction with that most basic of human need, water, to captivate Guests almost as much as the attractions worth millions.

Disney quite rightly calls their Little Touches the "Disney Difference" and you can read more about this particular one here. In the age of Snapchat, the ephemeral picture and video messaging app, Disney water art also has a short life span due to the hot, hot Florida temperatures.

Originally drafted in from Tokyo Disneyland Park, this Little Touch is a prime example of synergies between parts of a large corporation. The idea was imported from Disney's Japanese operations, the training from WDW's Hollywood Studios animation tour, with the ultimate adoption of the concept by WDW's Magic Kingdom.

Classic Disney characters such as Mickey, Goofy, Pluto and Tinker Bell all regularly make a "ground floor" appearance. The cost to Disney in allowing their Custodial Cast Members to have water artist in their job description ? Virtually zero. Impact ? Smiles on faces and even greater loyalty to the Disney brand.

 Written by Tom Metcalf

Founder and Lead Consultant

 Little Touches ®
        Hospitality consultancy and accreditation

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