We are very pleased to feature Room Four Dessert as our first Attention To Detail Superstar. Little Touches is a Bolton-based business, so it was great to start our ATD Superstars series with just a five minute drive from our HQ. Hospitality excellence on our doorstep.
BL3 leads to business glee
Doing things differently
They did not want a “normal stand” as Asif puts it, with a white cloth over the table, but took the extra time to source both cloths and marketing collateral in the brand’s colour palette. Staff serving at these events also wear the uniform that they have for working at the
|Brand presence on a plate|
When putting it to them that “It really feels like a brand for the Instagram age,” they both agree, with Asif stating “we’ve gone to town personalising them as much as we can.”
With a zero spend on marketing and advertising, Asif and Salman’s business is testament to the power of social media. Indeed, The Bolton News contacted them on their first day an hour before opening through Twitter which led to a feature in the newspaper’s business section.
Open All Hours
ATD under the microscope
“Even with takeaway we've been very particular about our packaging, dead set against any kind of polystyrene packaging, everything had to look as fancy taking away. The way we dress our plates with the drizzle, you still get the same drizzle inside the box.” Questioned as to a Standard Operating Procedure manual or “Bible,” they admit that at first instruction was mainly verbal, but now on the walls in staff areas there is guidance “on how we want things to be presented.” “To be honest with you, none of it’s rocket science, it’s just not overdoing it and being consistent.”
A nice surprise was the spoons that look very much like silver metal spoons, but are actually plastic too. Conversely, away from the smoke and mirrors of the finite packaging intricacies, more traditional palettes are covered with an “Old School” section on the menu, dishing out Apple Crumble and Jam Sponge. “Everything we serve is what we like” said Asif.
|Fantastic Plastic |
- plastic spoons that look like "proper" cutlery
“It’s all about the presentation, it’s all about the detail” was given when pressed for more on ATD. In keeping their exact future plans under wraps, it is understandable given that a number of businesses are already being “influenced” by Room Four Dessert’s arrival on the scene.
ATD Superstars short and sweet succinct summary !
Written by Tom Metcalf