If you go down to Google's front page, you're sure of a big surprise !
Little Touches Details Club going cheek to cheek with you know who. Call it what you wish: a competition sandwich, a side order of them and us, but we are there, fair and square, in the Page 1 glare of any him or her that happens to stumble upon the search results for the term "Blackpool hotels."
Sceptics may say "well you will be if you are paying for it," and they would of course be right. We are engaging in a comprehensive Google AdWords campaign to put heads on Blackpool pillows on behalf of hard-working hoteliers.