Monday, 7 July 2014

Case Study - Queen Victoria Guest House


Despite already having secured four-star accreditation from Visit England, Blackpool's Queen Victoria Guest House called upon Little Touches ® to further strengthen their hospitality offering.



Queen Victoria at a glance
  • Located at Blackpool's South Shore
  • Dedicated parking 
  • 6 Guest bedrooms
  • ​Complimentary Wi-Fi
  • Bar and Guest lounge
  • ​Powerhouse marketing brochure

Business challenges
      Operating in hypercompetitive Blackpool 
      - approximately 1,000 places to stay in the resort
   
      Making the most of their four-star rating
as an establishment that is open the bulk of the year

     Finding the right balance of points of difference
   - exploiting their existing and nurturing new concepts

Our response through our Report and Refine 

Advice on how to exploit existing details which delight ​such as dedicated parking, offer of arrival/welcome drink and welcome pack


Guidance on introducing creative twists ​relating to confectionery items, writing implements, pre-arrival routine, room names, in-room surprises and our contemporary take on the hotel welcome note

Recommendations on minor cosmetic exterior changes to accreditation signage

Hosts with the quote

Tom did an in-depth study for us on how we could improve our 4* Guest House with Little Touches. We are going to implement several of these [concepts] and as it is coming up to our really busy season, we tend to do the changes when the illuminations finish as we are not quite so busy. The one we have chosen to do first is going to give the rooms regal names relating to the Queen Victoria era.

​Overall there are various options looking at what our guests would appreciate and the report is full of wonderful ideas, he really is good at finding what people may like. Well done Tom.

​Tom has been very courteous at all times, always ontime for appointments and discusses everything thoroughly.  We highly recommend Tom and Little Touches.
Chris and Moira Graham
​Owners - Queen Victoria Guest House
September 2014


 Written by Tom Metcalf

Founder and Lead Consultant

 Little Touches ®
        Hospitality consultancy and accreditation
Google Plus 

No comments:

Post a comment