Episode 2 is summarised on catch-up service My5 as:
"Alex turns her attention to a hotel located in the grounds of a stable, where the horses enjoy five-star facilities but human guests are treated less well."
Alex finds a business that is stable on the stable side only. Her design team work their magic on the nine rooms. Negative connotations of the term motel lead to change in nomenclature from Harrogate Motel to Harrogate Country B&B. Jazzy website and nods to horses in all the right places. Equine press are impressed and will recommend.
Key themes:
- Managing expectations
- Cross selling
- Consistency
- Breakfast presentation
- Branding
- Review management
Watch the episode here and then let us know your thoughts in the comments section below.
Join in the conversation every Wednesday between 9pm and 10pm on Twitter with #HotelInspector
There was a comment on the slightly tweaked format...
Join in the conversation every Wednesday between 9pm and 10pm on Twitter with #HotelInspector
There was a comment on the slightly tweaked format...
Ooh is this inserted piece-to-camera bit a new feature of #HotelInspector?— PJ ¬ (@plasticjinks) 8 June 2016
Alarm at the new interior and old exterior discrepancy...
Praise for one of Alex's one-liners...They need to give the outside a paint job or SOMETHING #hotelinspector— nathan (@nathanspears_) 8 June 2016
"It looks eastern European before the wall came down " 👍#spoton #hotelinspector— Len M (@covlad007) 8 June 2016
Concern about the poor Search Engine Optimisation post-Polizzi...
@alex_polizzi_ SEO of the Harrogate Country B&B is non existent. Fab new site, but not getting on Google, the motel site is. #hotelinspector— Mart Smith (@Mart_Smith) 8 June 2016
Bizarre, just watching the #HotelInspector and tried looking up the new name online, nothing. Where's their rebrand.— Lauren John (@essexwriter) 8 June 2016
They do say the best place to hide a dead body is Page 2 of Google !
Written by Tom Metcalf
Founder and Lead Consultant
Little Touches ®
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