Sunday, 7 February 2016

Their words, not mine

Little Touches ® GOLD award - the signifier of quality

Waxing lyrical about how good one's company is just doesn't cut it in 2016. I prefer to let our community of hosts do the talking. The following testimonials are from a few of our GOLD members - they've demonstrated commitment to creativity and higher-order hospitality and thus gained our signifier of quality. 

Friday, 29 January 2016

UK Blog Awards 2016 - One step closer

I've been shortlisted for the UK Blog Awards 2016 Final.

Spot on Signage

In the same way the Comic Sans font would be appropriate for a primary school exercise and highly inappropriate for an academic essay, when it comes to signage the same rule applies: yes for kiddies play areas, no for nearly every other type of business. 

Here I celebrate the businesses in our LT Destinations that have Spot on Signage. Respectfully not taking a pop at the poor signage by outing the outdated and shaming the shabby, I seek to inspire those who have been teetering on replacing their letters for the better. 

Friday, 18 December 2015

Why photography matters when marketing your hotel


Head of LT Photography Peter Jefferson with some top tips for tip-top images:
  • Most people make their decisions about holidays or business trips online, increasingly using phones and tablets to access websites

  • The first impact of a website is visual -  many people leave a website in less than a second, you need to grab their attention

  • A dark, small looking room will put potential Guests off, as will grainy out of focus pictures

  • A quick snap taken on your phone may save time but will not sell your hotel

Friday, 27 November 2015

Why four out of five is the new average


Two out of three ain't bad in Meat Loaf's world and in hospitality four out of five has become the new average over the last decade. A bold statement, perhaps, so join me as I examine the forces that have nudged society's service expectations up for the better. 

Monday, 2 November 2015

Rubbing shoulders with the titans of travel

Us and Them on Google Page 1

If you go down to Google's front page, you're sure of a big surprise ! 

Little Touches Details Club going cheek to cheek with you know who. Call it what you wish: a competition sandwich, a side order of them and us, but we are there, fair and square, in the Page 1 glare of any him or her that happens to stumble upon the search results for the term "Blackpool hotels."